Things to Consider with Salesforce Data and App Integration

Data is critical, and Salesforce is at the head of the CRM pack. Integrating siloed data provides greater insights and helps to achieve a 360-degree view of customers.

“Informatica Customer 360 helps us fulfill our customer experience vision, improve marketing precision, and increase overall customer satisfaction.”

Terry Britt

Manager Enterprise Data Team, Camping World

Deliver the best customer experience by having the best data

Build smarter customer relationships

Enhancing Salesforce data with data from multiple cloud applications and on-premises systems—such as SAP, Oracle EBS, Oracle Eloqua, Marketo, and NetSuite—gives you a trusted, holistic view of your customer.

Extend your multi-cloud architecture

Have multiple Salesforce orgs or a lot of endpoints? Simplify and optimize your multi-cloud data integration by synchronizing front- and back-office systems and matching and linking data across data sources.

Keep your data clean

Informatica Cloud MDM - Customer 360 for Salesforce eradicates duplicate, inaccurate, and incomplete account, person, and contact records.

Salesforce Marketing Cloud Connector

Synchronize massive amounts of account, contact, and lead data between Salesforce Marketing Cloud and a variety of on-premises databases and systems, cloud applications, and cloud services.

Salesforce Financial Services Cloud

Informatica Intelligent Cloud Services integrates the Salesforce Financial Services Cloud with core back-end systems such as asset and portfolio management, risk and trust operations, to make better, data-driven investment decisions.

Salesforce Einstein Analytics Connector

Use the Informatica Salesforce Einstein Analytics Connector to provide Einstein Analytics with real-time data to better understand your prospects and customers.

The right data for the best customer experience

Explore resources

Top 10 Things to Consider with Salesforce Data and App Integration

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Check out Informatica Cloud MDM Customer 360 on the AppExchange

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